Over the years, making this list has become something of a formality for Tobacco Road teams. This year is no different, with UNC, Duke and N.C. State all ranking near the top at No. 4, No. 10 and No. 12, respectively.
Although UNC is still among the nation’s most lucrative college basketball enterprises, it’s total team value dropped by 22 percent this year to $25.7 million, which caused the Tar Heels to fall one spot in the rankings from last year. The decline in value can be attributed to UNC hosting two fewer homes games than last year, as well as changes associated with the ACC’s new TV deal, Forbes writes.
Duke’s team value is listed at $18.9 million, an 11 percent bump over last year. N.C. State made the biggest jump in the rankings from the previous year, increasing its team value by 30 percent to $17 million.
To calculate its team values, Forbes used a weighted methodology to determine how much value each team generates for its athletics department, university and conference members, utilizing data from the U.S. Department of Education. Financial details are from the 2012-13 season, the most recent year for which data are available.