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The Hidden Cost of Bad Real Estate Photos

Real estate photos are more important now than ever before. In 2018, the National Association of Realtors (NAR) discovered that 50% of buyers found the home they purchased online. Online buyers love photos and videos. Therefore, a property’s online photography can make (or break!) a sale.

Brief History of Real Estate Photography

When Raleigh real estate mogul Marti Hampton began her career in Triangle real estate 30 years ago, Open Houses were crucial. They were the only way buyers could learn about homes for sale.

Back then, real estate agents used newspapers, flyers, and Open House events to promote listings locally. A grainy photo in the local newspaper was enough to sell a home.

Over time, people developed new technology (like 3D cameras) to help showcase listings over the internet, reaching both local and national, prospective homebuyers. 

Real Estate Photos Today

These days, it doesn’t matter how beautiful the home or landscaping is—if the online photos are grainy, blurry, or dark, the sale will suffer.

People who begin their home search online expect to see high resolution photos, video walkthroughs, and 3D home tours. Home buyers want to see your house inside and out without physically stepping through the door! Learn more about how the internet has changed real estate marketing.

Here are some current homes for sale with the Marti Hampton Team. High quality, professional real estate photos like these get attention:

FSBOs & Bad Real Estate Photos

Some homeowners who go the FSBO (For Sale By Owner) route skip out on hiring an experienced real estate photographer. Many use their smartphones to take real estate photos of their home themselves, or rely on family friends with “nice cameras” to photograph their home. FSBOs may think they’re saving a pretty penny by hot hiring a professional photographer, but here’s a reason why this is unwise:

Online real estate photos are the first impression a home has on potential buyers. Do you want your first impression to be grainy, dark, skewed, pixelated, or blurry? No!

Investing in photography is crucial when it comes to selling your home, and we have the stats to prove it.

Good Real Estate Photos Pay Off

Redfin’s national photography manager, Drew Larrigan explains: “The iPhone is the #1 camera on the market right now, but we are still very far from it replacing a DSLR, which offers a higher quality image with higher pixelation. It’s the level necessary in this business, that will be continued to be used in the market for years to come.”


It takes more than a digital camera to take high quality real estate photos. Real estate photography requires a great eye and know-how. Real estate photographers have the artist mind and technical capabilities to capture every inch of the beautiful hardwood floors, the gorgeous curves of the crown molding, and the sparkle of those lovely granite countertops.

At the Marti Hampton Team, we cover the charge of photography and promotion for you! You’ll have peace of mind that your home will be publicized with only the very best marketing materials. Ensure your home gets the attention it deserves, and contact us today!

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